One Day One KU Resources
April 28-29, noon to noon
Dear KU partners:
Below are key tools and resources to help you plan, promote and maximize your unit’s impact on Giving Day. You can make our campus-wide initiative a success by spreading the word through email and social media. You can amplify your efforts by recruiting One Day One KU Ambassadors and by participating in Challenges and Power Hours. Keep reading for more information and the tools you need to spread the word and activate your networks.
Donors are six times more likely to actively engage with content that comes directly from the school or unit they care about most. That’s why your voice matters. Please commit to sharing One Day One KU messaging across your unit’s channels to help us reach and inspire more Jayhawks to give.
Our team is available at [email protected] to answer any questions. Thank you for your participation: Rock Chalk!
Quick Links
One Day One KU Important Dates
Early giving period: April 1 – 28, 2026, at 11:59 a.m. CST*
*All gifts received during the early giving period earmarked to support One Day One KU will be counted toward Giving Day totals. Note that these gifts will not be counted toward unit challenges and power hours but will be counted toward global leaderboards.
Giving Day: April 28 – 29, 2026, noon to noon CST
Email Outreach
Populate your calendar with the One Day One KU email and social outreach schedule!
One of the most critical ways units can support Giving Day is by reaching your alumni, donors, advisory boards and constituents through emails with clear language and actionable items.
Contained within each calendar event you’ll find suggested language to include in messaging before and during Giving Day. A snapshot of the schedule is below; you can also view email copy here.
Date | Suggested Email | Audience |
|---|---|---|
March 2 | Save the date | Internal (Unit faculty/staff) |
March 10 | Internal Ambassador recruitment | Internal (Unit faculty/staff) |
March 26 | Save the Date | External audience |
April 9 | External Ambassador recruitment with hype video | External audience |
April 16 | Impact stories | External audience |
April 27 | Day-before and Power Hours | External audience |
April 28 | Today’s the day and Power Hours | External audience |
April 29 | Last chance! | External audience |
Mailing List Requests
We know that identifying your external audience is critical to effective communication. We’ve developed a standard output to support communication to your school/units that includes alumni, supporters, and donors. To request your mailing list, please email [email protected].
Please use the following subject line and email copy to place your request:
- Subject: ODOKU Mailing List Request
- Body: I am reaching out from (insert school/department name) to request an ODOKU mailing list.
Once your request is submitted, you can expect a response within 7–10 business days.
Social Media Outreach
Populate your calendar with the One Day One KU email and social outreach schedule! Contained within each calendar event you’ll find suggested language to include in messaging before and during Giving Day. A snapshot of the schedule is below, including social media copy. You can also view social copy here.
Date | Suggested Content |
|---|---|
March 23 | 🚨Save the Date! 🚨
#OneDayOneKU is coming soon! Mark your calendars for April 28-29 noon-noon as we take these 24 hours to unite as Jayhawks and support students, faculty and programs at KU and (name of unit). Together we can make a BIG impact! rockcha.lk/odoku26-home |
April 3 | 📣 Calling all students, alumni and friends: Be an Ambassador for One Day One KU and spread the word about KU’s annual giving day! Sign up to receive a unique URL to support (name of unit) to share with your peers — the more people you inspire to give, the greater the impact! Sign up: 💙 rockcha.lk/odoku26-amb |
April 8 | 192 hours of giving! ❤️💙
Collective action has allowed us to do extraordinary things at (name of unit), and we’re grateful to everyone who has been part of #OneDayOneKU since its launch eight years ago. Join us again this year on April 28-29 from noon to noon. rockcha.lk/odoku26-home |
April 14 | We are just two weeks away from #OneDayOneKU!
Gather your flock and join us on April 28-29 from noon to noon for @UnivOfKansas’s annual 24 hours of giving. Every gift makes a difference and helps fuel the next BIG idea.
Can’t wait? You can make a gift now to support One Day One KU: (link to your unit’s ODOKU page) |
April 21 | #OneDayOneKU is just ONE WEEK away!
As a #OneDayOneKU Ambassador, your voice helps connect friends, family and fellow (name of unit) alumni to the causes they care about most at KU. Join us and lead the way ➡️ rockcha.lk/odoku26-amb. |
April 23 | Double your impact!
Thanks to the generosity of our amazing (name of unit) donors (OR tag specific challenge donors), there will be ## challenges available on One Day One KU to help your gift go further. These bonus dollars will ONLY be available April 28-29, noon to noon.
Learn how you can maximize your impact: (link to your unit’s ODOKU page) |
April 27 | Tomorrow is #OneDayOneKU, and we need YOU!
We’re asking our supporters to join us in rallying around the (Power Hour that works best for your unit) Power Hour at TIME and DATE. Level up your impact by making a gift between TIME and TIME to help us win One Day One KU bonus dollars! (link to your unit’s ODOKU page) |
April 28 – 11 a.m. | Jayhawks: Are you ready? This year’s #OneDayOneKU kicks off in ONE HOUR!
Get ready to join KU fans and alumni around the globe in support of @UnivOfKansas. Be sure to make a gift at TIME and DATE during the (name of unit) Power Hour to help us win bonus dollars! See you then: (link to your unit’s ODOKU page) |
April 28 – noon | It’s time! This year’s #OneDayOneKU is on!
We’ll be going strong until noon on Wednesday, April 29, — be sure to join us for our Power Hour at TIME and DATE. Make a gift between TIME and TIME and help us win bonus funds to build the future of (name of unit) and create a lasting impact. (link to your unit’s ODOKU page) |
April 28 – 6:15 p.m. | One of the best parts about One Day One KU is the gift challenges that can make your donation count even more. Your gift goes further when you help us unlock the (## of challenges) challenges benefiting (name of unit). Only available until noon Wednesday! Make a gift TODAY:
(link to your unit’s ODOKU page) |
April 28 – 11:15 p.m. | We’re halfway there! Every donation made today helps unlock opportunities for students and programs at (name of unit). Don’t wait — make your gift now. #OneDayOneKU
(link to your unit’s ODOKU page) |
April 29 – 8:15 a.m. | Rise and shine, Jayhawks! ☀️
Today’s to-do list:
Wake up
Grab coffee
Give to [name of unit]
#OneDayOneKU is still going strong until noon today, which means there’s still time for you to make a powerful difference for Jayhawks: (link to your unit’s ODOKU page). |
April 29 – 11 a.m. | Last call for #OneDayOneKU! You still have ONE HOUR to help ignite the next BIG IDEA at [name of unit]. Don’t let time run out! (link to your unit’s ODOKU page) |
May 1 | Thank you, Jayhawks. 💙
Because of you, #OneDayOneKU was a powerful reminder of what’s possible when our community comes together. Through ## gifts from ## donors, we were able to raise $###,###! Your generosity will create boundless opportunities (for name of unit) and strengthen KU for years to come. #RockChalk
|
Ambassador Recruitment
One Day One KU Ambassadors are critical to Giving Day and can maximize your unit’s success. Ambassadors receive a unique link driving to your campaign page, and then spread the word through social media, email, text, phone calls and word of mouth.
You play an essential role in recruiting Ambassadors. Find those who care most about your mission and encourage them to be a champion for One Day One KU! The email and social media outreach calendar and assets linked above ⬆️ include copy and graphics for Ambassador recruitment. Send your Ambassador prospects here to sign up.
Challenges
Challenges are participation-based milestones that unlock a reward for reaching a quantitative goal (i.e., An anonymous donor will contribute $2,000 when 50 gifts are received in support of engineering scholarships.) Did you know:
- Challenge gifts play a significant role in the success of One Day One KU, as they are statistically proven to drive results, increasing both gift count and gift amount.
- Donors are 27-30% more likely to give when presented with a matching/challenge opportunity.
KU Endowment is working to secure challenges. If you have a donor who wants to structure a challenge, please complete the form below. (Deadline March 13)
Power Hours
Power Hours gamify Giving Day by rewarding participation during specific times. Get involved:
- Your unit can win bonus dollars by participating in a Power Hour.
- Review the Power Hour schedule below, choose one or more to focus on, and actively promote them to your audiences. No sign-up required!
- Use the graphics provided to spread the word.
- To ensure a fair competition, Power Hours rankings are based on unique donors. Multiple donations from the same individual will be recorded but will only count as one ‘gift’ toward the Power Hour prize.
Leaderboards
Your unit can win bonus dollars by participating in a Leaderboard Challenge. Units are ranked by performance within the 24-hour period, with winners decided at the close of One Day One KU.
Additional Resources
Want to create your own graphics? The One Day One KU brand guidelines are below for your reference.
The video below is a short and sweet intro to One Day One KU. You can include the video link in your email and social media outreach.