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KU Endowment 101 — Strengthening KU Ties
Emily Kruse
OPENING DOORS: This image from a recent giving appeal showcases some iconic and newer campus entrances. The message inside connects unrestricted support to opportunities for students, faculty and programs.

When you receive a letter in the mail featuring a campus initiative, an email from the chancellor illustrating the impact of unrestricted support, a text message or phone call about the university’s 24-hour day of giving, One Day. One KU., it’s all about connecting the KU community of alumni, friends and donors to the people and pursuits of the University of Kansas.

Engaging with KU alumni and friends in creative ways and strengthening the university’s base of support is at the heart of KU Endowment’s Annual Giving program. We connect people to their passions and help build long-standing relationships through programs such as Jayhawk Faithful for donors who make a gift to any area at KU for two or more consecutive years.

Our efforts engage the entire KU community and help to build a greater university than the state alone can build. Annual Giving is the door through which a donor connects with both KU Endowment and the University of Kansas. We inspire donor and alumni support by meeting Jayhawks where they are and discovering the areas most important to them. We tell stories illustrating the impact of private support on the KU community and show donors how their gifts are used. By connecting with each donor on a personal level, we inspire the drive to support the university philanthropically.

Initiatives like LaunchKU and One Day. One KU. empower us to respond to unique funding opportunities across the university. LaunchKU uses crowdfunding to raise funds benefitting the KU community. Generous donors provide matches and challenges to further their impact on One Day. One KU. as Jayhawks and friends from around the world come together to support all five campuses and The University of Kansas Health System.

The collective power of KU Endowment’s Annual Giving program is transformative. Its success lies in the act of creating and maintaining relationships, consistent giving — regardless of the amount — and providing opportunities for alumni and friends to be part of elevating the University of Kansas far into the future.

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Spring 2024
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